Frances Schagen

With decades of experience starting and running 16 businesses; and decades helping small business owners and decades of running events, I know what you need to help your small business owners.

If your audience is small business owners and your mandate is to make them more successful – to help them make their businesses easier and more profitable, I can help you.

My workshops and presentations are full of stories with real life examples of how small business owners are succeeding.

Crafting the Perfect Business for You (Keynote/Presentation)

I am living my dream life, traveling, exploring the world and world-wide business while doing the work I love.

I got here because I deliberately designed my life in this way and my business to support that life.

Do I have stories to tell!

• How to design the perfect business to support your perfect life.
• Inspiring stories of other business owners living their best lives.
• Taking the uncommon path that has commonalities (listen to every Founder’s story to hear it)

Optimize Her (Keynote/Presentation)

For women business owners past the startup stage with reliable sales. Now is the time to scale, to level up, to make efficient.

• Why you are in a holding pattern
• What systems can and can’t do for you
• What areas of business to systemise
• How to create systems that work for you
• System creation best practices
• Harness the power of AI

Heart and Head Decisions (Workshop)

From ideas swirling in your head to clear cut paths to follow.

From frozen to confident forward momentum.

From uncertainty to clarity.

Once your path is in alignment with your heart and your head you can move forward confidently.

In this working session you will learn:

• The 7 steps for checking in with heart and head
• Clarity around the outcomes you want
• Strategic planning
• Aligning all the pieces of you and your business.
• Traps to avoid

Be Your Own CFO(Program)

Financial literacy is key to growth in real, sustainable growth in business. This program is designed for experienced business owners who need to get clarity and confidence around money.

We cover

• Financial Literacy
• Decision-making
• Looking into the future
• Modeling scenarios
• CFO accounting role
• Financials and business models, strategic planning and reaching goals

6 Stages to Building Your Effortless Business (Workshop/Program/Presentation)

Starting a business feels overwhelming because it feels like you must do everything and know everything before you start.

You don’t

You can’t.

When you follow the 6 Stages to Building Your Effortless Business, you do the work in the right order. Each stage builds on the one before in a logical way.

You will get to sales sooner. You will gather relevant data to make marketing effortless. You will grow your team at the right time and in the right way.

Stage 1 Owner’s Journey

Your business owners must have clarity around why they have chosen to do this. They will be faced with challenges and the clearer they are on their vision they more easily they will weather those challenges.

The entrepreneurial journey is one of self discovery and growth. This stage begins that journey and sets them up with resilience, an open mind, optimism and sense of belonging to a large group of many others on the same path.

Stage 2 Discovery Dance

Getting the first customers is the biggest challenge in starting a business. Which means it often gets pushed back until everything else is done.  Most people are told to plan their business and marketing, then build it out before getting customers. Most people are happy to do that.

Doing the Discovery Dance early gets your small business owners talking to customers to learn who they are, what they want, how they talk about their problem/solution and what is important to them. This can only come from talking to customers.

You can increase the likelihood of success by encouraging your business owners to find customers before ‘starting’ There’s always a way to test an MVP.

Stage 3 Official Start

The legal, administrative and financial pieces of setting up a business. Name, url, registration and marketing materials. Financing if required.

Stage 4 Customer’s Journey

The first customers will come through personal selling within the owner’s network. At first serving and delighting customers takes more work. do what’s unsustainable at first. Now is the time to put marketing in place and efficiencies in operations to deliver predictable delight every time.

Stage 5 Team’s Journey

With a reliable source of customers and predictable methods in place for delighting them, it’s time to build out the team. Your business owners will learn how to attract, engage and delight their team.

Stage 6 Making it Effortless with the Essential 11 Algorithms

An algorithm is a set of instructions that produces a predictable outcome. Every action in business can be slotted into 1 of 11 algorithms.

We tell our clients to work ON their businesses. Creating these essential 11 algorithms is how.

Most business owners stop building their business once they start getting customers. They say they will work on systems once they have more customers. Only this isn’t a chicken or egg thing. The systems need to be in place before the business can grow.

Small Business Operating System (Presentation/Workshop)

More and more people starting businesses these days are doing it from necessity rather than any desire to own a business. That means they are coming at it as an alternative way to doing work and getting paid.

They don’t have the language, the business knowledge, nor even the desire to learn the traditional ways of running a business.

What does that even mean?

I have worked closely with 100s of small business owners and with 1000s more. I studied what the most successful did and why many struggled. What I learned was that the most successful ignored much of the advice they were given and the ones that struggled, worked at ‘getting back to the basics’.

I tore running a business apart to find out what it means and I cracked the code. I designed the Small Business Operating System (SB/OS) to show people how to run a business that focuses on people, not process.

Does this resonate with you?

Can you see how this will help your small business owners be more successful? Get in touch and we will co-design the perfect delivery and support for your clients.

About Frances Schagen, Owner

• YouTube Your Effortless Business
• Workshop for Queens University
• Founder of Business Owners Success Club online community
• Founder of the Business Owners Success Club.
• Wrote the book Your Effortless Business.
• Co-Author of Creative Grit
• Lead author The Indigenous Women’s Entrepreneurial Toolkit
• Author of Small Business Operating Manual (SB/OS)
• Founder Business Owners Success Club Meetup group with over 4300 members
• Small Business Academy on Medium
• Producer and co-host of the NACCA Webinar Series
• Owner of Crystal Clear Bookkeeping Ltd for15 years providing reliable bookkeeping for 100s of companies, and valuable insight into the information their financials can offer. Closed in 2012
• Partner with small business support organizations to design and deliver programing, Such as CanWCC, NWAC, NACCA, accelerators and Universities – University of Guelph, Acadia University, Mount Allison University (as Entrepreneur in Residence), Queen’s University
• Serial entrepreneur with experience owning and managing 16 businesses in a variety of industries.
• Certified Business Workshop Presenter through ACSBE.  (The internationally renowned Acadia Center for Small Business & Entrepreneurship)
• Completed training with the Certified Business Counselor Program through APEC/IBIZ.
• https://www.linkedin.com/in/francesschagen/

I love to talk business. If this resonates with you, get in touch let’s talk.

Book a 30 minute meeting with me

or email Let’sTalk@ClearToYou.com

(We make your business clear to you!)